Admire our process
The Logotype
The choice of font, a slightly modified Impact Bold, is both deliberate and significant. Known for its strong and assertive appearance, Impact Bold conveys a sense of reliability and confidence.
We decided to round the ends and edges of the letters in this sturdy font to achieve a softer, yet still powerful and feminine, look.
Brand Colors
The color pink symbolizes love, kindness, and compassion, reinforcing the brand's values and promoting a welcoming environment. Soft pastels and vibrant pinks can be used in marketing to evoke these feelings, offering versatility from subtle blush tones to bold magenta.
Grey, on the other hand, brings balance and sophistication to the brand. This color evokes a sense of calm and reliability, essential traits for thoughtful reflection and learning, another core value of the brand.
Typography
The Sansterdam typeface, chosen as the heading or title font, has a modern yet playful appearance that perfectly aligns with the brand's vision. The clean lines and distinctive characters provide a fresh, contemporary look while still retaining a sense of warmth and approachability. This font balances sophistication and fun, making it ideal for a brand that celebrates intellect and faith.
The Josefin Sans, the body font, beautifully captures the blend of modernity and timeless elegance that the brand aims to express. This font choice helps us create a visual identity that feels both fresh and approachable, resonating well with an audience who appreciates a blend of tradition and contemporary style.
Patterns and Illustrations
Patterns and illustrations play a significant role in branding by creating a memorable and visually appealing identity that resonates with the target audience. They help convey the brand's personality, values, and story uniquely and engagingly. Utilizing actual Bible verses as patterns was a mindful and intentional decision.
Very demure...
Crafting designs from scripture seems like the most nerdy and authentic way to share the knowledge and love of God.